Chief Marketing Officer/VP of Marketing & Brand Strategy job in Columbia
Job Type
Location
Salary
Date posted
Job title
Columbia, Missouri - MO Columbia College
| Job Ref: | 8a78859e9d4aea68019d6503bb057f26 |
| Employer: | Columbia College |
| Category: | Brand Marketing |
| Job Type: | Full Time |
Location | |
| State: | Missouri - MO |
| City: | Columbia |
| Map: | United States, Missouri , Columbia (Show on map) |
Description | |
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Chief Marketing Officer/VP of Marketing and Brand Strategy
Department: Office of the President Type: Full-time Pay: $150,000 - $175,000 Applicants must be legally authorized to work in the United States; visa sponsorship is not available for this position. Job Summary: The Chief Marketing Officer/Vice President for Marketing and Brand Strategy is a senior council/cabinet-level position reporting directly to the President. The CMO serves as the institution's senior-most leader responsible for market positioning, demand generation, and brand-driven growth. This cabinet-level role drives the development and execution of an integrated marketing strategy that advances enrollment, strengthens institutional reputation, and supports long-term strategic growth across the Columbia College system. The CMO collaborates closely with other senior council/cabinet members to ensure consistency in institutional messaging across all audiences and channels.[1] The position is responsible for the integrated marketing function and provides strategic marketing counsel to the President and cabinet. The CMO supervises marketing staff, manages agency and vendor relationships, and oversees the marketing budget. The position has institution-wide scope and is expected to function as a senior leader across enrollment, advancement, academic, and executive communications contexts. Key Responsibilities Strategic Brand Leadership
Strategic Growth & Market Expansion
Enrollment Marketing
Digital Strategy and Marketing Technology
Advancement and Campaign Marketing Support
Team Leadership and Resource Management
Minimum Qualifications
Preferred Qualifications
This job description is not meant to be all-inclusive of every duty and responsibility required by the employee in the position. Other Requirements: Ability to satisfy, within the parameters set by the College and consistent with applicable federal, state and local laws, a criminal background check as a condition of employment. Special Requirements (if any): Ability to work a flexible schedule including evenings and weekends. Physical Requirements: The physical requirements described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Accommodations may be made to enable individuals with disabilities to perform the essential functions. Individuals seeking accommodation should contact the Human Resources Department without delay. While performing the duties of this job, the employee is regularly required to sit for long periods of time, talk, and hear. The employee is required to use hands and fingers to handle or feel; reach with hands and arms; climb or balance; and stoop, kneel, or crawl. Employee must be able to type on a computer keyboard and use a computer monitor on a regular basis. Work Conditions: The work environment conditions described here are representative of those an employee encounters while performing the essential functions of this job. While performing the duties of this job, the employee is rarely exposed to outside weather conditions; however, possible exposure to hazards and physical risks to personal safety may occur while operating certain equipment. The noise level in the work environment is usually mild. Interested applicants may apply online at www.ccis.edu/careers. Review of applications will begin immediately and continue until the position is filled. Columbia College is an equal opportunity employer. This job description is not meant to be all-inclusive of every duty and responsibility required by the employee in the position. Eligibility for employee benefits and perks is determined by employment status. For more information please see https://www.ccis.edu/careers . The offer of employment and assignment to duties is contingent upon a satisfactory criminal background check. The information may include, but is not limited to, academic, residential, achievement, performance, attendance, disciplinary, employment history, credit history, driving history, and criminal history of public record. Columbia College is an equal opportunity employer. Columbia College is committed to creating an inclusive employee experience for all regardless of race, color, national origin, gender, religion, sexual orientation, age or disability. The college maintains a safe place for open discourse and overall, fosters a sense of community that welcomes everyone. In compliance with the Higher Education Opportunity Act (HEOA) and the Jeanne Clery Campus Safety Act (Clery Act), the Department of Campus Safety for Columbia College has provided the Annual Security and Fire Safety Report and crime statistics for the main campus and venues nationwide. Columbia College is required to distribute this information to all current and prospective employees and students. Please follow the link below for the full report or contact Human Resources at 573-875-7495 for a printed copy. http://www.ccis.edu/offices/campussafety/reportsandstats.aspx [1] Role Clarification: The CMO owns market strategy, brand positioning, and demand generation. The Chief of Strategic Communication owns institutional voice, public relations, and executive communications. The two roles operate in close partnership to ensure alignment between market strategy and institutional narrative. CMO = demand, brand, growth, paid, digital, insights. CSCO = voice, reputation, PR, internal comms, storytelling. | |
ref: (8a78859e9d4aea68019d6503bb057f26) 8 hours ago
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